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CCTV and Video Surveillance Installation in the UAE

Generating leads for a CCTV and video surveillance installation company in the UAE, and driving traffic to an industrial exhibition.

Goal
Exhibition traffic + website leads
Budget
$100 per day
Language
English and Arabic
The eye of video surveillance systems — a camera

About the Project

The company is based in the UAE and specializes in designing, installing, and maintaining hardware and software solutions for CCTV, surveillance, and video analysis systems. Our client has provided top-notch solutions for various well-known projects in Abu Dhabi and Dubai.

What We Did

  • Selected a target audience
  • Conducted competitor analysis
  • Developed an ads strategy and hypotheses
  • Created ad copies and ad creatives
  • Set up the necessary infrastructure: Facebook Pixel integration, payment methods, notifications
  • Provided our own Facebook accounts due to earlier blocking of the client's accounts

Research Before Launch

We create a comprehensive mind map that encompasses competitor analysis, advertising analysis, market research, and targeted audiences. This mind map is shared with our client as it can provide valuable insights for their social media marketing and sales efforts.

MindMap of analysis

In Addition

We didn't just run a typical launch aimed solely at lead generation. We simultaneously ran a targeted traffic campaign to promote our client's participation in an industrial exhibition, inviting people to attend and personally showcase the range of opportunities these systems offer.

The Result

~$10
Average cost per lead

The client was pleased with the result. We generated a good amount of leads.

Client testimonial — video/photo placeholder
Review from the client — full quote to be added

Ads Expert's Comment

It's a relatively niche market as our client exclusively focuses on B2B projects. Furthermore, running ads in the UAE can be costly due to the high expenses in the region. Despite these challenges, we achieved successful results and demonstrated the potential of this advertising channel. We have extensive experience launching campaigns in industries such as construction, transportation, and industrial companies, and would be delighted to undertake more projects in these specific niches.

Roman
Founder, in marketing since 2015

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