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Charging Stations for Electric Vehicles

Generating leads for a charging station installation company in California — testing a new channel of lead generation for the EV industry.

Goal
Test a new lead-gen channel
Budget
From $50 per day
Channel
Meta Ads, English
Electric vehicles at a charging station

About the Project

The company is based in California and specializes in the design, construction, installation, and maintenance of charging stations for electric vehicles such as Tesla. Our client provides high-quality charging solutions to support the growing demand for electric transportation.

What We Did

  • Selected a target audience
  • Competitor analysis
  • Developed an ads strategy and hypotheses
  • Created ad copies and ad creatives
  • Set up the infrastructure: Facebook Pixel, payment method, notifications

Research Before Launch

We usually create a comprehensive mind map that includes competitor analysis, advertising analysis, market research, and targeted audiences. This mind map is shared with our client, as it can be beneficial for their social media marketing and sales efforts.

MindMap of analysis

The Result

$14
Average cost per lead

The client was pleased with the result. We generated an amount of leads that surprised their sales team.

Client testimonial — video/photo placeholder
Review from the client — full quote to be added

Ads Expert's Comment

Running ads in California can be expensive due to the high costs in the region. Additionally, the size of the audience may be relatively small, resulting in a higher cost per lead. Despite these challenges, we achieved exceptional results and demonstrated to our client the indispensability of this sales channel. We have extensive experience launching campaigns in industries such as construction, transportation, and industrial companies, and would be delighted to undertake additional projects in these niches.

Roman
Founder, in marketing since 2015

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Learn how we can bring you more clients

Contact us and we'll prepare several options of growing your sales with max ROI in short terms. Solutions based on 7+ years of experience.

  • No obligation
  • Cost-effective omnichannel strategy based on 70+ successful launches
  • Get up to 3 actionable growth points for your business

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