How we started getting clients from the ground up — kickstarting lead generation and sales for a house painting business in Sarasota, Florida.
Our client has a team of painters with a lot of experience in exterior and interior painting in Sarasota, Florida. He wanted to grow his business and start using digital marketing.
The landing page and all the infrastructure were set up, and we initiated the SEO process. To achieve faster results, we launched ads on Meta's platforms: Facebook and Instagram. We prepared and launched the ads, and to our surprise, we received our first lead on the very first day of active ads — it typically takes longer in such a competitive niche.
Leads from ads can often be colder than those from word-of-mouth referrals, and some channels produce junk leads — bots or uninterested people submitting forms without genuine intent. We tackle this by using additional qualifying questions clients must answer before submitting a request. This filters out junk leads and gives our clients valuable information to sell more effectively. It may slightly increase cost per lead, but the higher quality makes it well worth it.
Starting from scratch, we launched a successful marketing campaign and generated our first leads on the very first day of active ads.
We're proud of what we've achieved. The cost of a lead starting at just $30 is an excellent result for the home services niche, especially in a high-cost area like Southwest Florida. We're excited to collaborate with more house painting and home services companies across different states.
Turn your growth challenges into a clear plan.
We’ll review where your business stands, what you’re trying to achieve, and what’s getting in the way. Then we’ll identify the highest-impact opportunities across GTM, marketing, sales and operations.