From zero to $4.4M in revenue in record time — and why we delved into the client's sales process.
Our client launched an upscale housing development featuring modern single-family houses, townhouses, and meticulously landscaped grounds — a thriving community with its own school, gym, delivery, and safety services. The houses were not ready for immediate occupancy: buyers paid for construction and awaited completion, a different model from selling pre-built houses.
We launched ads with Meta first, then moved to Google Ads (PPC), SEO, and SMM. In parallel we integrated marketing and sales via CRM, IP-telephony, and end-to-end analytics, optimized conversion and sales costs, launched remarketing for past visitors, and tested new geographies and audiences.
Establishing feedback from sales to marketing is often underestimated, but it's vital. We got access to the client's CRM and built an end-to-end analytics system covering CPM, CPC, CTR, CPL, conversion rate and CPS for every channel — Meta Ads, Google Ads, SEO, retargeting, offline, affiliate. You can manage it if you can measure it: this let us test hypotheses faster and see exactly where budget was wasted and where to scale.
The company's sales team had just two members and no experience handling the dozens of daily leads our campaigns generated. We introduced a lead qualification stage, set up a CRM for the funnel, developed sales scripts for calls and messengers, created sales materials, and coordinated photo/video production. The small team secured its first sales quickly — a real inspiration for the whole project.
Beyond standard interest targeting (real estate, investment, finance), we tested more unconventional hypotheses — including relocation patterns, showing ads to people thousands of miles away. Results exceeded expectations at a lower cost per lead. We also built a WhatsApp script for remote showings and negotiations, and promoted the development's private school to reach a new audience of parents.
We took a comprehensive approach beyond the core brief: coordinating aerial filming and CGI/3D content production, preparing materials for real estate brokers and developer partners, collaborating with the PR department and media, and joining supplier and contractor negotiations to better understand the product.
Starting from scratch, we launched a successful campaign, generated qualified leads, resolved sales challenges, and secured our first sales within just one month. CTR of 1.17% and landing page conversion of 5.31% — excellent for cold Facebook Ads traffic. With several thousand leads generated in the first months and dozens of lots already sold, success continues to grow.
Real estate is one of our favorite niches, and we always find joy in launching ads within this industry. Our specialist was able to deliver exceptional results. We are thrilled with the outcome and eagerly look forward to undertaking more projects in this niche.
Learn how we can bring you more clients
Contact us and we'll prepare several options of growing your sales with max ROI in short terms. Solutions based on 7+ years of experience.