Testing cold email as a new-business channel to reach Shopify stores across the US, Europe, and other key markets — without burying the client's sales team in low-quality leads.
Our client is a UX design agency that wanted to test cold email as a new-business channel — reaching qualified Shopify stores across the United States, Europe, and other selected markets, without burdening their existing sales team with low-quality outreach responses.
The campaign was ready to start sending about two weeks after kickoff. Sequences went out from dedicated mailboxes kept separate from the client's everyday infrastructure, so we could scale sending volume without touching their existing domain reputation.
Cold email inboxes fill up fast with autoresponders, mild interest, and "not right now." We built AI-assisted reply triage to sort through all of it and surface only the replies that mattered — requests for more information or a call — so the client's sales team spent their time on real conversations, not sorting a raw inbox.
These were warm, qualified conversations — not a raw inbox of every campaign response. It wasn't a volume-only email blast; it was a full pipeline: qualified market selection, clean data, tested outreach, reply qualification, and a sales handoff built around the client's team.
Cold email gets written off as spam-and-pray, but done right it's a real pipeline — the data, the sequence, and the reply triage all have to hold up together. Landing 32 qualified opportunities in month one, with a sales team that wasn't drowning in noise, is exactly the outcome we aim for when we take on a new channel test like this.
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