Promoting a House Painting Company
How We Started Getting Clients from the Ground Up
The Goal: Kickstarting Lead Generation and Sales for House Painting in Florida
About the Project
Our client has a team of painters with a lot of experience in exterior and interior painting in Sarasota, Florida. He wanted to grow his business and start using digital marketing.
A crew member from the client's team painting a wall. Content is king!
What We Did
- Marketing Consulting
- Competitive and Market Analysis
- Audience Selection and Geographic Targeting
- Domain Name Registration
- Landing Page Development
- Setup of Google Tag Manager and Google Analytics
- Initial Setup of Social Media Profiles
- Meta Ads Infrastructure Setup: Payment Method, FB Pixel, Notifications, Integrations
- Development of Ad Creatives and Copy
- SEO Optimization
- Local SEO and Google My Business Profile Management
The Launch
The landing page and all the infrastructure were set up, and we initiated the SEO process. To achieve faster results, we decided to launch ads on Meta's platforms: Facebook and Instagram. We prepared and launched the ads, and to our surprise, we received our first lead on the very first day of active ads. It typically takes longer, so we were happy to see such quick results in a highly competitive niche.
How We Generate Warm Leads
It's well known that leads from ads can often be colder than those from word-of-mouth referrals. Additionally, some channels may produce junk leads - like bots or uninterested individuals submitting forms without genuine intent.
We know how to tackle this issue and provide high-quality leads by using additional qualifying questions that clients must answer before submitting a request. This approach not only filters out junk leads but also gives our clients valuable information to prepare and sell more effectively. While this may slightly increase the cost per lead (CPL), the higher quality of leads makes it well worth the investment.
We know how to tackle this issue and provide high-quality leads by using additional qualifying questions that clients must answer before submitting a request. This approach not only filters out junk leads but also gives our clients valuable information to prepare and sell more effectively. While this may slightly increase the cost per lead (CPL), the higher quality of leads makes it well worth the investment.
An example of a request with answers to qualifying questions
The Result
We achieved great results!
Starting from scratch, we launched a successful marketing campaign and generated our first leads on the very first day of active ads.
The cost of a qualified lead starts from just $30.
Starting from scratch, we launched a successful marketing campaign and generated our first leads on the very first day of active ads.
The cost of a qualified lead starts from just $30.
Great work!
Review from the Client
A review from the client
Ads Expert's Comment
We’re proud of what we’ve achieved. The cost of a qualified lead starting at just $30 is an excellent result for the home services niche, especially in a high-cost area like Southwest Florida. We’re excited to collaborate with more house painting and home services companies across different states.
Roman, founder, in marketing since 2015
Get in Touch with Us
Get the best solutions from a highly motivated cost-effective team
Contact us and we'll prepare several options of growing your sales with max ROI in short terms. Solutions based on 7+ years of experience
Roman
Founder,
in marketing since 2015
in marketing since 2015
Any Questions?
Leave a request and get a consultation!