Promotion of dental clinic in the US: over 80 leads and development of social networks
About the project: Dental clinic located in Sharon, MA, in the US. They offer a wide range of services, including cosmetic treatments, implants, and Invisalign. The average cost of their services is $1200.
Client's needs: The client required assistance in developing their social media presence and generating leads for their services.
Before the launch
- Zero applications received through social media.
- The client had fake followers in their following list.
- The social networks contained ordinary and non-engaging pictures.
- The posts were found to be boring.
- There was no organic or paid advertising strategy in place.
Initial state of client's Instagram profile
What did we do before the ads launch?
What was done before the ads launch?
- Conducted target audience, competitor, and niche analysis.
- Analyzed Google queries.
- Analyzed previous ad campaigns.
- Developed an organic and paid advertising strategy.
- Created a daily content plan, including reels, posts, and stories.
- Selected relevant hashtags.
- Prepared scripts for reels featuring clinic specialists for content and ads.
- Created a new page on Facebook and set up a new Business Manager as the previous ones were blocked by Facebook.
- Performed technical setup in the Facebook Ads account.
In addition, we created a comprehensive mind map with conclusions after competitor analysis, advertising analysis, market research, and targeted audiences. This mind map was shared with the client to assist them in their social media marketing and sales efforts.
MindMap of analysis
After:
- Real specialists and images of the clinic were showcased on social media to build engagement and trust.
- Daily useful information regarding dental health was provided to interested individuals.
- An organic strategy was implemented.
- The same content and style were maintained on both Facebook and Instagram.
An example of Instagram profile after the launch
Screenshots of the Facebook ads account
Offer: Free consultation
Generated 25 leads at an average cost of $13.8 per lead.
Generated 25 leads at an average cost of $13.8 per lead.
Offer: Whitening
Generated 45 leads at an average cost of $10.4 per lead.
Generated 45 leads at an average cost of $10.4 per lead.
Offer: Invisalign (aligners)
Generated 16 leads at an average cost of $21.7 per lead.
Generated 16 leads at an average cost of $21.7 per lead.
The result
- Number of requests received: 86.
- Average cost per lead: $15.3.
- Number of new followers gained through ads and the organic strategy: 144.
The client was satisfied with the results and we continued to work!
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Roman
Co-founder,
in marketing since 2015
in marketing since 2015