Generating Leads for a CCTV and Video Surveillance Installation Company in the UAE
About the project: The company is based in the UAE and specializes in designing, installing, and maintaining hardware and software solutions for CCTV, surveillance, and video analysis systems. Our client has provided top-notch solutions for various well-known projects in Abu Dhabi and Dubai.
The goal: To generate traffic at the exhibition and drive traffic to the website.
The budget: $100 per day.
Ads language: English and Arabic
The goal: To generate traffic at the exhibition and drive traffic to the website.
The budget: $100 per day.
Ads language: English and Arabic
Pic.1 The eye of video surveillance systems - a camera
What We Did Before the Ads Launch
- Selected a target audience
- Conducted competitor analysis
- Developed an ads strategy and hypotheses
- Created ad copies and ad creatives
- Set up the necessary infrastructure, including Facebook Pixel integration, payment methods, and notifications.
- This time, we provided our Facebook accounts due to the earlier blocking of our client's accounts.
Typically, we create a comprehensive mind map that encompasses competitor analysis, advertising analysis, market research, and targeted audiences. This mind map is shared with our client as it can provide valuable insights for their social media marketing and sales efforts.
Pic.2 MindMap of analysis
In Addition
We didn't just organize a typical launch with the sole objective of generating leads. Simultaneously, we initiated a targeted traffic campaign to promote our client's participation in the industrial exhibition. Our aim was to invite individuals to the exhibition and personally showcase the wide range of opportunities these systems can offer
The Result
The client was pleased with the result.
We generated good amount of leads.
The average cost per lead is about $10
We generated good amount of leads.
The average cost per lead is about $10
Pic.3 Our client's experience
Ads Expert's Comment
It's a relatively niche market as our client exclusively focuses on B2B projects. Furthermore, running ads in the UAE can be costly due to the high expenses in the region. Despite these challenges, we have achieved successful results and demonstrated the potential of this advertising channel.
We have extensive experience launching campaigns in industries such as construction, transportation, and industrial companies, and we would be delighted to undertake more projects in these specific niches.
We have extensive experience launching campaigns in industries such as construction, transportation, and industrial companies, and we would be delighted to undertake more projects in these specific niches.
Roman, founder, in marketing since 2015
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Roman
Founder,
in marketing since 2015
in marketing since 2015
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